We live in a golden age of financial infographics where growth is vanity, strategy is a buzzword, and context is entirely missing. Every day, sweeping strategic conclusions are drawn from numbers utterly divorced from the business models that produced them.
Fooled by Numbers sits at the precise intersection of business strategy, operating models, and unit economics. We dissect the financial illusions of modern business by connecting the dots that most analysts miss. Because strategy without math is just corporate poetry, and numbers without a business model are just a trap. We read the footnotes so you don’t have to.
